Tips for Setting Up a Google Ads Campaign

How To Get Started With A Google Ads Campaign

Search engines are a tool that is frequently used by customers looking for a product or service, and Google is the most popular search engine in the world. This means that businesses that show up in the first few pages of search results have a huge marketing advantage. 

Setting up organic SEO to raise your search engine ranking can be difficult but setting up paid Google Ads for your business is an easy process that also puts you on the first few pages of results. This article will give you some tips on setting up a Google Ads campaign for your business. 

Set Up Your Google Ads Account

The first step to building your own Google Ads campaign is setting up your account and choosing your campaign name and type. Setting up an account is very convenient and easy to do. You can also learn a lot about using Google Ads through Google’s free educational resources. 

Select Display Location

The next step will be to select the locations where your ads are displayed. You can choose from a wide range of locations and select a large area or a smaller one. When selecting your display area, you will want to think of the areas where your ideal customers live.

If your customer base is mostly local, you may consider advertising in or nearby your company’s location. If you plan to expand to particular areas, you could target areas where you want to build a new customer base. If you have international customers, you can choose foreign locations where your customers are.

Set Your Budget

Next, you will want to set a budget for Google Ads. A higher budget will allow you to undertake more far-reaching campaigns, but it is usually best to start with a smaller budget for new users. You can use your first campaign to learn more about how the campaign platform works and develop your skills. Then, you can slowly increase your budget as you better understand how to make your campaigns most effective.

Choose Your Keywords

You need to select the keywords that customers will search for when they are shown your ad. It can be tricky to select the perfect keywords right away. Be sure to select just a few keywords that you can be confident are being searched for by people looking for products or services like yours. This will ensure that you get the best ROI possible from your Google Ads campaign.

Get Started Today

Google Ads are a super effective way to promote your business online and offer a fantastic return on your investment. After setting up your campaign, check-in and adjust where necessary to keep your ads working for your business. While there are plenty of resources to help you set up your online marketing campaign, sometimes it can be easier to hire a professional to manage it for you. Explore online marketing agencies near you to get expert assistance in keeping your Google Ads up and running.