Do people go past the first page of Google when they’re searching for something? The answer is yes, but the percentage is small. In fact, well over 25% click on the first result that pops up.
The best way to make sure your website is the one your audience finds themselves on is to choose the right keywords for SEO. If you’re unfamiliar with what keywords are, they’re words or phrases that users type into Google. As soon as they hit the enter key, the algorithm sets to work combing the web for sites that match their inquiry.
There’s a lot of work that goes into picking words that rank. You can’t just use simple phrases that relate to your business and hope to get ahead. Continue reading for a few tried and true tips.
1. Study Your Niche
It’s hard to know what types of words your target audience is searching for when you don’t know who they are. This means your first step in keyword research for SEO is studying your niche.
On top of finding out what your audience is looking for, you should also study your competitors to learn what keywords they’re ranking for and how.
You can also get a lot of great content ideas by combing through online forums that relate to your niche as well.
2. Start With Seed Keywords
Seed keywords are a broad list of words that you should already be trying to rank for. These keywords are barebones and simple, so you won’t pull ahead of your competition by using them alone, but making a list of them will provide you with a solid foundation.
Take a minute to write down a few words that relate to your business. From there, you can plug them into an online search tool.
3. Choose the Right Keyword Tool for SEO
There is a wide range of keyword tools on the internet that can help you with your research. Some of them you have to pay for, and others are free to use.
A few good examples are this google keyword planner SEO, Google Search Console, SEMrush, Google Trends, and Jaaxy.
4. Know the Different Types of Keywords
Seed keywords are good starters, but again, they’re not the only type that you should use.
Long-tail keywords are more like phrases than words. It’s due to this fact that they’re easy to rank for and often come with little to no competition.
Body keywords are longer than seed keywords, but not quite as lengthy as long-tail keywords. Putting them in throughout the body paragraphs of your content will help you get page views.
Choosing the Best Keywords for SEO
If you want to get past the first page of Google and bring in more web traffic, you’re going to have to choose the best keywords for SEO.
There’s a lot that goes into keyword research. You’ve got to use a good mixture of the different types, discover your niche, and above all else, pick the right tools to help you along the way.
For more tips that will assist you with your digital marketing strategy, visit the Business section of our blog.