Social networks have become an important part of marketing for any company in the last decade. In fact, a good social media strategy can be essential for success in e-commerce. And of all the social networks, Facebook is still the biggest, with over 2 billion users.
Today we’re going to show you a few tricks to get more followers on Facebook, and how to use them to increase your sales. Ready to see your sales soar thanks to your new Facebook followers?
Is a strategy to gain followers on Facebook still worth it?
It is evident that the largest social network in the world is going through a tough moment. For a while now, there has been a sense that this platform is not what it used to be. The data scandals and the exodus of young users to other networks have made more than one person want to give up on the platform.
Creating a Facebook page from scratch and filling it with content is the first and easiest step for our presence on the social network. Getting followers and interaction is a big challenge. Here are some tips to increase your list of followers.
Having constant interactions on Facebook allows us to position our posts and make them more visible in order to reach a larger audience. A follower who does not communicate with you through comments or likes will hardly become a client, that is why, in addition to getting followers, you must have interaction. For many CMs, interaction is much more important than having a community of millions.
The advantages of growing your follower base
After analyzing the situation and realizing how difficult it is to create attention-grabbing content to improve organic reach, we decided to focus on the advantages of taking this approach.
1. Social evidence
As online shoppers, we know that we are not alone. Seeing that a brand has the support of many people in the form of likes increases our confidence, and we are more likely to buy from them.
It is a symptom of the empty bar that we have mentioned more than once. Users like to see “atmosphere”:
Lots of followers. Updated publications Opinions Comments and conversations in the post Shared articles
Having a large group of followers on Facebook provides you with the ability to create customised audiences to target with your advertisements. This is only possible with pages that have a large number of likes, and it allows you to target people who are already familiar with your page and what you do. Using the Ads Manager tool, you can launch campaigns specifically aimed at this group of people.
You can’t just have a lot of followers, you need to have interaction with them as well. If you’re looking to increase your reach, make sure you’re also working on getting more engagement from the people who are already following you.
Before, buying fake followers was a direct consequence of popularity on social media. Now, it is a waste of time and money.
Strategies to increase your followers on Facebook
Now, we’ll take a look at six strategies you can use to grow your community on Facebook.
1. Add the “Like” button on the website.
The possibility of becoming a fan of the Facebook page of your e-commerce website without having to leave your website is a powerful and fast way to retain visitors.
It is about making it easy for the users and saving them the step of having to open Facebook to search for your business and follow you.
The “Like” button, along with the subscription box for the email newsletter, are elements that cannot be missing from your website.
If you want to increase your followers on Facebook, create your own button using this link. It’s as simple as entering your URL and copying the generated code onto your website.
2. Establish a Social Locker
This WordPress plugin is a great tool to get more followers on Facebook and increase the dissemination of your content.
A Social Locker consists of hiding a file of special value, be it the best part of a post, a video, or a link to download a file.
However, we recommend using it sparingly.
3. Hold contests and giveaways
Without a doubt, it is one of the best techniques to obtain followers on Facebook thanks to the great impact it generates. Giving away your products for free every once in a while will give you a lot of social media attention and make you look like a business that cares about its followers. The best part is, it doesn’t have to cost you very much.
No matter how slim the chance of winning is, people will take the bait. Even people who just discovered your page will share the post. After all, who doesn’t like free stuff?
4. Emphasize participation
You already know that if you don’t work hard, most of your followers won’t see your posts.
In reality, your number of followers on Facebook does not matter, but the number of “people who are talking about this.” This figure more clearly reveals your real reach.
Social media isn’t all about vanity metrics like follower count. If you want to be successful on social media, you need to focus on things that actually matter, like engagement. By generating engagement with your posts, you’ll be more likely to achieve your social media goals.
Make sure to take the time to respond to comments too. If you’re looking for interaction through your publication and you leave the people who respond to you hanging, it creates a really negative image and will make those people not want to comment again.
5. Make Facebook groups.
Consider creating a Facebook group for your followers. Although you would participate from your personal profile and not directly from your page, leading a Facebook group has many advantages: it strengthens your online reputation, improves your visibility, and makes the members much more active, interacting with you and each other.
6. Create unique Facebook content.
Facebook likes content that keeps users on the platform for as long as possible. This is because businesses that use Facebook to display ads rely on users spending a lot of time on the site to make money. The algorithm Facebook uses currently gives more importance to content that doesn’t take users away from the site, such as links from blog articles or other pages. This means that content which would take users away from Facebook is devalued compared to content that keeps them engaged for longer periods of time.
While all types of content are important, live videos have been standing out recently. Since its inception in 2016, Facebook Live has increased its volume by more than double every year. It is now approaching two billion annual retransmissions.
A good strategy for content creation is to focus on one social network at a time.
This allows you to create content that is specific to the platform and will be more engaging for users. It can be tempting to recycle content from one platform to another, but this ultimately leads to a negative experience for both the user and the social network. If you touch on the same topic, be sure to modify the image or words so that it feels fresh. Your audience will appreciate it and be more likely to see your content.
8. Find out the best time to post.
Unfortunately, at this point, there is no formula. Planning on when to test your publications can be important to get feedback when you need it the most. Try testing during different seasons or holidays to see if there are any changes in how people interact with your content.
Depending on your activity, the best time for you to post may be different. For example, if your followers are more diurnal, you may want to post in the middle of the morning. However, if your followers are more nocturnal, you may want to post at dinner time. By understanding the nature of your followers, you can more effectively reach them with your content.
But not only time is important. The day you choose to publish your content can make a big difference. If you have a blog and you post new content every week, you can compare the traffic on Thursdays versus Saturdays.
9. Encourage people to visit your fan page.
You might be carrying out an online networking strategy that involves commenting on blogs and pages in your industry. This can be a great way to connect with potential customers and build relationships with other businesses in your field. However, it is important to make sure that you are providing valuable comments that add to the conversation, rather than simply spamming links to your own website.
Having a strong social media presence is important for any business, but especially for small businesses. A good first step is to make sure that your profile is complete and up-to-date, including links to your website and other social media platforms. Then, start posting engaging content that will get new followers interested in what you have to say. With time and effort, you can turn those followers into leads and customers.
To conquer Facebook
Nobody gives the hard four pesetas, and Facebook was not going to be the exception. Obtaining visibility and organic reach requires effort and perseverance to create a true community that participates in your publications and content.
If you succeed, you will be able to direct visits to your store, impact them with offers and promotions more easily, and convert, little by little, that effort into sales.
These are the best tips to get more followers on Facebook and, as you have already seen, most of them do not require more investment than your time. Once you expand your base of active followers, the next step will be to try to convert those same followers into customers of your e-commerce.