During the past year when people were bound to stay indoors due to a global pandemic, businesses struggled hard to advertise themselves as there was no physical access to their potential customers. Soon after, when we were hoping for some betterment, we are now hit by the new wave of the coronavirus, which is more deadly than before. As a result, many countries are implementing full or partial lockdown. This in turn results in becoming a huge barrier for many businesses and the only best possible solution is moving towards digital marketing.
The thing that gained huge popularity and an immense increase in their users during the lockdown period is digital platforms. People are seen online most of the time. By keeping the consequences in their mind, no matter what they want, people are heavily relying on online stores. This is the best time to gain their attention and turn them into your customers by advertising your brand using digital marketing. A recent survey data shows that 60% of companies did not lay off any of their employees from their positions. While some of the businesses even had a boost in their online traffic and sales. With such surprising statistics, one must ask what exactly these businesses did to avert the negative impact of Covid-19? The answer can be found in digital marketing. But before we get into how digital marketing can improve business, it is better to first understand what digital marketing is.
What is Digital marketing?
One form of marketing is called digital marketing, which utilizes the internet and online-based digital technologies to advertise a brand. From the website itself to a business’s online branding assets digital advertising, email marketing, online brochures, blogs and much more tactics are included in the broad spectrum of digital marketing.
Why is digital marketing a better way to promote your business
The importance of digital marketing is immense for any business to reach out to new customers especially when you can’t physically advertise in a situation like Covid’19. Not only by making use of digital platforms is how digital marketing helps businesses to reach a larger audience than traditional methods, but it also helps to target the right people who are presumed to shop for your products or services. In addition, it is one of the most cost-effective methods to create brand awareness than traditional advertising, and the best part is that the results are easy to measure as well.
While traditional marketing is confined to printed ads, SMS communication, or physical marketing, digital marketing occurs online. It opens more channels to reach customers, such as search engines, email, video, social media, etc. As digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can monitor the success and ROI of your campaigns by using effective tools like analytics dashboards.
What are the different methods of digital marketing
Below are some of the most effective ways in which you can infuse digital marketing to your business: Social Media Marketing
- Content Marketing.
- Search Engine Optimization (SEO) Marketing
- Pay-per-click (PPC)
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
You can utilize digital marketing by working on these aspects of your business. For example, content marketing improvement can be done by creating interesting blog posts and optimizing them according to best SEO practices which will help in generating leads and improve your SERP rankings. By working on your social media you can further promote your business and keep your customers engaged by sharing interesting posts. In addition, by creating an effective email marketing strategy you can further improve your customer loyalty level and gain more online presence.
Here are some ways in which your business can take leverage of digital marketing benefits during this pandemic
- Levitate your outreach through social media
The increasing use of social media has led to unmeasurable opportunities to utilize digital marketing on social media platforms such as Facebook, Youtube, Twitter, Instagram, etc. update your business information on social media including your business hours, delivery charges, contact number etc. to let people know that they can reach out to you if they need a particular service or product without physically exploring the marketplace. It is best if you also add the health and safety precautions that you are implementing to offset the spread to make people realize that you are playing your part in dealing with coronavirus. In addition, you should regularly post engaging content on your social media pages to let people know that you are actively working in this pandemic situation. Do not forget to quickly respond to customer queries on messages and comments sections as they play a huge role in meaning their trust and make them feel that you are there to assist them whenever they need.
- Keep your customers connected through email marketing
While social media generates new leads for your business, email marketing helps to keep your customers connected to your business. Therefore, it is vital for the growth of your business to create an enticing email marketing campaign to keep your customers connected with your business and keep them remaining informed about your existence. This will eventually persuade them to consider you as their first priority whenever they need anything you are selling. The best part about email marketing is that it provokes customers to buy something even if they do not need it by displaying interesting deals and unique products that are hard to resist from buying. Moreover, you can even email simple messages to your customers asking about their health to give them a very friendly experience and will give a boost to their loyalty.
- Work on your website to provide user friendly experience
Your website is where your existing and potential customers are going to visit eventually. That is why it is of immense importance that you work on your website to provide a very user-friendly experience to your customers.
- Responsive web design: One of the most important steps you can take to improve your website is by working on its responsiveness. A responsive website is one that loads quickly and has a very consistent layout with effective display of the right information on all types of devices.
- Reviews and testimonials: The best way to gain credibility is showing reviews and testimonials of your previous clients regarding your products or services. You can make a seperate review section in your website or include reviews of each product in its description page. Many social media platforms are now providing the facility to display reviews on your social media page. One very common example is Facebook where users can see a review written by other users about a business. These word of mouth reviews greatly impact the choice of buyers when considering a product or service.
- Frequently Asked Questions (FAQs): Nowadays, people are constantly looking for information. Previously it was easy to visit the stores in case of any queries, but now things have changed a lot. So it is the best idea to keep customers informed by updating your FAQs page and let the public know about your adjusted business hours, policies and any other details that will help address your customer’s concerns. And be sure all the changes will coincide with the information provided in your social media posts and campaigns as well.
4. Accurate measurement of results
Unlike traditional marketing, online advertising platforms are much more affordable and can be conveniently optimized and improved. With traditional ways of marketing using printed media, it is difficult to track conversion rates. You can never know how many people have seen your ad or how many people have converted by seeing your ad. If you do not know this, you cannot ever track the performance of your marketing efforts and nor can you optimize them. This is when digital marketing comes in handy as you can do everything which was not possible in traditional methods of marketing. You can know when the ad is clicked, when the visitor leaves the page, how many people saw your ad, how many converted, and ultimately, your return on investment (ROI). This is one of the major reasons why digital marketing in the USA is becoming a game-changer in the field of marketing.
- Build your brand credibility
Once you are able to cast a positive image on people, there is no stop to your success. For that, you need to take help from digital marketing. According to a digital marketing study, the most credible brands are the ones who are active on digital platforms. For that, you need to work on your content and make it interesting while keeping it relevant. This is how you are going to get a lot of organic traffic which will elevate the credibility of your brand by increasing your Google SERP ranking as Google is the number one source people rely on when it comes to looking for things online.
The power of digital marketing will be going to last forever
A well planned and properly executed digital marketing strategy can provide huge benefits to your business even if you are struggling to stay afloat amid the crisis of the global pandemic. Not only its benefits are confined to the pandemic, but it can also set the stage for what’s to come once the crisis is over. The pandemic will not last forever, but digital marketing will. Therefore, you need to make sure that you have a strong digital marketing strategy to ensure the wellbeing of your business and the value you offer to your customers.
How to devise the best digital marketing strategy for your business
What your digital marketing strategy looks like depends on your type of business and the needs of your targeted customer. Some businesses receive immediate benefits from digital marketing while some require a little bit of time for the successful execution of their digital marketing strategy. However, the results are definitely worth the effort. Your level of determination and commitment to your digital marketing strategy can be the difference between a struggling business and a business that thrives in the face of adversity.
Once you have a successful digital marketing strategy, you can take advantage of numerous benefits of digital marketing including the ones mentioned above. All you need is the right expertise. If you do not have any digital marketing experts in your team, it is better to hire professional Digital Marketing Services. The best part about hiring professionally expert digital marketing service providers is that they are well aware of the know-how of digital marketing. This can help you target the right audience in the right and most effective way that leads to unrivaled success.
It is high time to head your business in the digital direction
If you are still skeptical about utilizing digital marketing for your business, you are giving your competitors an easy win. Now is the time for your businesses to devise the best digital marketing strategies and quickly adapt them to reach customers at the right place and at the right time. Remember, no matter what happens, life does not stop. People still need to buy things, they still need your products and services. All you have to do is to make your business known to them in the most unique, impressive and credible way.
If you are not going to move on with the world, you will be left a lot behind in this competitive era. We truly understand the challenges of all types of businesses both small and big during these difficult times. Adapting to a smart and responsive digital marketing strategy is going to be one of the best help that will keep you connected to your customers and will also help to generate new leads. Not only will digital marketing aid you during the pandemic period, but it is also an asset that is going to work for your business in the long run. We truly hope that we have helped you in understanding the vitality of digital marketing that will help you to make a sound decision regarding the future of your business.