Your brand’s logo should express some of the most critical aspects of your company while forming a connection that people will come to understand, known as “branding.” Branding entails more than your logo, but your logo is one of the fundamental parts of this.
Finding adequate, affordable logo designers to do this daunting task for you might seem very challenging. But it is of utmost concern that any design agency or designer you hire will efficiently create a logo for your brand that resonates with the customers.
The first thing a prospect will remark about your logo is its shape. They can associate it with the business and understand the principles behind the brand. The appropriate form will influence the observers’ minds as well, as it can immediately fix in mind, followed by the logo’s design.
If you neglect the customer’s expectations and viewpoint, you cannot produce the correct visual for your company. All kinds of shapes cannot be helpful for any brand.
Observe your competitor’s logo design that has been long in the market. It will help you to recognize the vulnerability and positives of your business at the best time. Here is some insight into the fundamental logo shapes that are effective and advantageous for your company.
How The Logo’s Shape Affects The Audience
The subconscious mind reacts in various ways to discrete logo shapes. Vertical lines, curves, circles, and irregular edges all indicate different meanings. Therefore an experienced logo designer can use the structure of the logo to deduce distinct characteristics about the brand.
Circular/Oval/ Elliptical Shape
Circular shapes are the most common shape for logo designing. This shape creates a decisive influence on the concept, which entices the buyers. Circular icons and logos are usually connected with the fashion and food industry.
Circular shapes serve to extend a positive emotional meaning. Using a circle/ellipse in a logo can propose an alliance, respect, passion, relationships, and solidarity. As rings signify marriage and union, offering balance and persistence. Curves of any kind serve to be seen as feminine in essence. Circles are very prominent and immensely influential.
They symbolize wholeness and a subjective sense of fulfillment.
Straight Edged (Triangular or Square) Shape
These kinds of logos infer stability in more realistic terms and indicate balance. Straight edges and well-defined logo shapes also signify power, professionalism, and competence. Nevertheless, and especially if these shapes are coupled with colors like blue and grey, they may also seem cold and displeasing. Overturning them with tilted positioning or more vibrant shades can counter this predicament and create something more engaging.
Squares and rectangles give off a sense of safety and containment. They signify stability and confidence, and the sentiments they carry are fundamentally subliminal. Triangles, on the other hand, have two approaches depending on their arrangement. When facing up, they also symbolize stability and authority; when facing down, they signify instability.
The triangle is fundamentally a manly shape, but when inverted, it also embodies feminine attributes. In spirituality, triangles represent the unity of the body, human mind, and spirit residing in the body. These characteristics tend to be viewed as masculine attributes, so it’s no accident that triangles feature more saliently in the logos of businesses whose products hold a male bias.
Designing a logo with exciting shapes will be a priceless asset for your business. The logo shape you select undeviatingly constitutes an impact on the customer’s perception of your brand. All this makes getting a unique logo made of crucial importance.
Hire expert logo designers for your next logo design project and stand out from your competitors.