How are you telling your brand story on the world’s largest eCommerce marketplace- Amazon?
If you have a brand registered on Amazon, A Plus Content offers a remarkable opportunity to spotlight your brand and products the way you want. Moreover, this incredible feature- A+ Content- free for both vendors and sellers, is the best approach to boost traffic, conversion, and sales and cross-promote your goods.
Let’s examine how Amazon A+ Content works in greater detail-
What Is Amazon A+ Content?
Amazon A+ content is a potent and essential tool that enables sellers to describe a listing’s product description modernly by adding rich texts, enhanced images, videos, tables, comparison charts, brand copies, etc. Amazon created it to aid vendors in achieving a higher ranking on search engine results pages, resulting in increased traffic, conversion, and sales.
An Amazon A+ Content consists of-
- Fully-integrated, high-quality product videos of 720 pixels and a maximum of 3 minutes in length.
- Captivating, enhanced high-definition product images
- Frequently asked questions to win customers’ trust with an engaging structure.
- Modern device-friendly & voice assistance-friendly product pages, etc.
- Interactive models
Amazon A+ Content includes-
- Multiple Product Images
- Close-up Shots,
- Shots From 360-degree Angles,
- Lifestyle Shots
- Product Introduction
- Short & Crisp (up to 100 words)
- Bullet Points- Defining Product
- Attractive (Product Benefits Enriched Text)
- Brief Paragraphs
- Clear & Analyzable Headers
- Text Including Product Features, Specifications, & Benefits
- ‘What In The Box’ Section
- A List Mentioning All Product’s Components
- Comparison Charts (Matrix)
- Text Comparing The Product With Other Brand’s Products
- High-quality Product Videos
- A Video explaining How The Product Function
Amazon A+ Content, a premium feature that enables users to add up to 15 ASINs each month, is currently available to all brand-registered sellers.
Until the 3rd quarter of 2019, only vendors were allowed to use Amazon A+ content, whereas sellers used Enhanced Brand Content. In this feature, sellers were allowed to add more details to the product description and a few product photographs in their listing.
|Note: After signing up, you can only upload A+ content to products that are included in your authorized brand catalogue.|
According to sellers and Amazon experts, using Amazon A+ Content can impact a listing’s ranking in search engine result pages (SERPs), ensuring increased visibility, traffic, conversion, and sales. This is because adding compelling, high-quality images, HD videos, brand stories, comparison charts, etc., contributed to an informed buyer experience.
Moreover, quality aspects on A+ product pages ensure customers are completely enthralled by the brand and the products, encouraging them to click the “Buy Now” button, leading to more reviews and fewer refunds
- Organic Traffic
A+ content has been known to boost organic traffic from other search engines to Amazon. The text and images included in the A+ content section are indexed by Google. So, there is a chance to redirect traffic from Google to your Amazon store. Therefore, properly configuring your product pages with all the required parts in A+ Content will improve the listing’s position in pertinent Google search results.
This helps you expand your consumer reach and builds brand recognition outside of Amazon.
- Increased Conversions
The increase in conversion is an advantage of Amazon A+ content that is easiest to understand. The marketplace claims that merchants with A+ Content see an increase in average sales of up to 3–10%. Product pages (loaded with A+ Content) that are more thorough and distinctive encourage purchases. They enable customers to immediately assess the value of your service without spending much time on your listing page. Additionally, you may significantly reduce checkout time by providing precise insights and value highlights.
- Brand Recognition
When curating Amazon A+ content, do not pass up the chance to advertise your company. You must ensure clients remember the brand they relied on for each purchase.
There are lots of customizing choices with Amazon A+ Content. This means that in addition to showcasing the benefits of your product, you also need to emphasize the benefits of buying a product from your brand. Your listing will appear more credible and professional as a result. Additionally, it will help you distinguish yourself from the competition, mainly if they haven’t invested in A+ Content.
- Better Reviews & Lower Return Rate
Shoppers attempt to learn almost everything about a product before making a final buying choice. Amazon A+ Content speeds up their purchasing process by providing more profound product knowledge. Customers who are well-informed on your product are less likely to return it after buying it. Additionally, shoppers satisfied with their purchases are more likely to leave favorable reviews/ratings on your Amazon product page.
A detailed procedure for creating Amazon A Plus content is provided below:
Step 1: Log in to your seller central account
[Make sure you are a registered seller before proceeding]
Step 2: In your seller central, go to the ‘Advertising’ tab and select A+ Content Manager
Step 3: Go to the A+ content manager page and select ‘Start creating A+ content.’ After selecting, a template will open that you must fill out as part of your A+ content.
You will get two options here:
- Module- Self-service
- Amazon builds for you
Step 4: Select what best suits your business requirements. If you go for ‘Module- self-service,” you’ll be redirected to a page where you must enter the ASIN you wish to create the content. After that, a list of options for creating the modules and layouts will appear.
Following your selection of the ASIN, you will be prompted to select a BUILD LAYOUT. Be aware that Amazon provides 12 different types of modules, which are divided into:
- Standard (10 options)
- Advanced (2 options)
|Note: A seller can utilize up to 5 of these 12 modules on their product page.|
You can use the same module repeatedly or a mix of them. Every bundle has a different fee depending on the season of the year. At the same time, the seller’s choice of module type determines the cart price.
After completion, press the continue button. Upload product images and content. To see a preview of your page, select that option. Press the ‘add to cart’ button to see the pricing information. Purchase your A+ content at last.
Step 5: If you go for the “Amazon builds for you” option, you’ll be redirected to a page where your job is only to upload your text & images, and the marketplace will take over everything else.
Step 6: Enter the name of the project. For it to be recognized, ensure it must be definitive and relevant.
Step 7: Begin by designing the layout (one that fits best your needs). After that, upload the content and preview the page to see how it will seem before it is published.
Step 8: Press the finish button if all is OK.
Once you have correctly filled out all the information, Amazon will review it and publish your A+ page in 7 business days.
However, if you don’t follow their guideline or make any mistakes during the process, it will result in a “rejection.”
Regarding Amazon A+ Content writing, remember the following:
- Since A+ content isn’t indexed within Amazon, it does not impact your page ranking.
- The fees will be higher to create A+ content for products that other sellers have previously listed.
- To be eligible for the promotion, you must submit your A+ content within 30 days after your purchase has been confirmed.
- Any alteration or moderation after the page is published can only be made during the first two business days.
- On your site, you are not permitted to mention your competitors or their merchandise.
- The text and visual content you upload on your Amazon product page should be 100% original.
- Amazon has the authority to remove your A+ page at any time. However, this only frequently occurs when a seller decides to close their account, fails to deliver items on time, or transgresses Amazon’s terms and conditions.
The rules for creating A+ content are rather straightforward. As a result, it will be less probable to encounter problems that satisfy the requirements. Nevertheless, going above and above to fulfil the fundamental standards and optimize your A+ content puts you ahead of your rivals.
The following is what you must do:
Question yourself: What distinguishing qualities does your product have? Why ought a customer purchase from you? And what problems may my product resolve for customers?
Always remember that a product’s “benefits” and “features” are entirely distinct. Although “features” are necessary, emotions are evoked by the “benefits” of the product. And when they do, emotions influence buying decisions.
No customer enjoys reading a lot of text to evaluate whether your product is right for them. Therefore, make sure that your content is clear, concise, and exact so that it can enlighten potential customers about the product in an original way and assist them in making informed purchasing decisions.
Upload A+ material to your best-selling products first, as well. Also, use the “conversion” feature where there are more profit opportunities.
Unquestionably, high-quality product photos serve as silent marketers on their own. However, you can accomplish much more if you include unique content that highlights your product’s traits, advantages, and features. Therefore, adding texts with your high-quality product photographs is a good practice, especially for clients who need a specific piece of information quickly.
Never undervalue consumer feedback, reviews, or ratings. They are very valuable, especially for online retailers. Therefore, carefully verify your customer reviews and those posted on your competitors’ product pages before producing A-plus content for the market. This technique will offer you an idea of the modifications and improvements clients want to see in the product—as well as a few suggestions for how to enhance your services to increase customer happiness.
Following all A+ content requirements is essential to prevent “rejection” from the marketplace. One such guideline is not using special characters and symbols, including copyright, trademark, and registered brand signs. Additionally, it’s prohibited to provide a link that leads to another website (however, you can insert a link to an ASIN within the module type).
Undoubtedly, one of the best methods to draw customers in, and increase sales and conversion is by producing A+ content for your Amazon product pages. In addition, A+ content is perhaps the best strategy to differentiate yourself from your rivals and build a solid market reputation. All it needs are the knowledge and abilities necessary to write Amazon A+ content.
It’s no secret that you need to stand out from the 9.7 million other sellers to succeed on Amazon, the most well-known eCommerce site in the world. The easiest method to consistently improve your product page and boost sales is to make the most of the numerous tools and services the marketplace offers its vendors.
Creating Amazon A+ content is one of the most valuable features. A+ pages attract customers’ attention- helping sellers boost conversions, brand awareness, and overall sales. Although A Plus Content development takes time and money, it is a vital investment for the future of your company and its products. For comprehensive information, consult this guide.
Mike Wilsonn is a professional content strategist and writer working at SunTec India. He has over 5 years of experience creating compelling content on a multitude of topics like technology, travel, digital publishing, data management, and others. He pays special attention to eCommerce and Amazon SEO Services to help sellers successfully navigate the ever-changing eCommerce landscape.