Most web users and loyalists are usually attracted by the features, design, and layout before they even consider the content. Therefore, you must optimize the web’s appearance to make it more attractive. Lucky for you, you can utilize many more layout and design features, and many are about to launch, especially in 2023. The new features can replace the old ones, or you can integrate them into the website for the first time.
If you are a web designer, you should be updated about these features; if not, hire a web designer to implement these new features.
On that note, you can try the following features to boost the website design.
1. Dynamic and Parallax Scrolling
Many people use mobiles to access different websites than desktops, tablets, and laptops. You should boost the website layout and design to make it more user-friendly for all device users easily. Dynamic and parallax scrolling are one of the features to implement to boost mobile users’ experience.
Dynamic scrolling enables mobile users to scroll the website from top to bottom faster. This is suitable when they are reading different content and blogs. Whenever you have a storytelling website, an ideal way to engage the audience is to enable them to scroll through the pages easily.
The parallax scrolling adds depth to the images, boosting the resolution and color effects and boosting the audience’s interest in your website. It makes the background images move slower, creating an illusion, and lasting impact and enabling the readers to focus more on the image.
2. Increase focus on UX/UI
Hiring a web design company is critical to boost the site’s UX and make it efficient, thus reducing page loading times, scrolling speeds, and cursor movement through the pages. These professional agencies Introduce or upgrade advanced features, allowing you to utilize other critical components on your websites. These features include image captioning, video transcriptions, voice-enabled devices, content search, and balanced motion designs.
With these features, you will likely make your website more interactive and usable by different people. The features also boost the website’s aesthetic value, enabling the users to read the content easily. For instance, the voice interface will enable them to translate the content to audio and listen, making the website suitable for those with other businesses to attend to. Besides, the videography features will also enable you to add videos to make your content more appealing.
3. Customizing the cursor
Website readers are usually pleased with simple and aesthetic changes and features; hence something as simple as a unique cursor will instantly attract their attention. While customizing the cursor, you need to use innovative features such as images and animations to make them interact more with the website.
The anime or image should be based on your website content and purpose. For example, if it is about pet products, use pot animations such as cats and dogs. You can also customize them based on the business design.
Before implementing the feature, you should optimize the website to avoid issues such as slow cursor movement, difficulty scrolling through the pages, or wrong cursor commands.
4. Diversify the chatbots
Chatbots have existed for longer and continue to be one of the additions to boost website efficiency. However, chatbots have certain limitations; the language and database content can impede their ability to respond effectively to web users. Still, for websites such as hopping, you should optimize the chatbots to help customize user lists based on their preferences.
The bots should also be able to prompt customers to buy more products based on purchase history or products commonly purchased at a specific time of the year. But you need to make them more efficient in handling various customer needs, limiting the amount of money you spend on customer services. The bot should also detect complex queries and then redirect the customers for live chats with someone experienced to handle the issue.
5. Lite and dark mode
Most web users would want autonomy on how the website appears on their phones or devices; hence you can allow them to play with the different modes. Depending on their taste and preferences, they can change between the light and dark modes. The dark mode will also be suitable for those who spend more time on their browsers, allowing them to minimize the light effects and the impacts on their eyes.
The dark mode is also aesthetically appealing, especially for the male web user. It can also be energy efficient, enabling users to save 30% more energy than average. This feature can also be suitable for laptops and tablets with OLED screens.
6. Split Screen layout
When opened on mobile devices and tablets, most websites can only perform one function simultaneously, i.e., you cannot read a blog while shopping. However, you can try it on a laptop or desktop by opening two browsers and then using the in-built split screen features to operate both websites. The latest features enable you to perform both activities simultaneously using a mobile, tablet, or laptop. For phones, you will have to activate the horizontal layout; for other systems, you can even use them on vertical layouts.
Responsive website design features enable users to use the interactive buttons on the menu screens to split the screens, and users can customize how the split feature works. The feature will be ideal for an e-commerce website enabling shoppers to check the product list while reading through the product information and description.
7. Attention-Grabbing Titles
Most people tend to ignore website content without even reading the abstract. Sometimes it is just too difficult to grab their attention to read the content on display or the blogs. However, most websites are currently using attention-grabbing titles to attract the audience to the content.
The process involves the use of bold, colored, big-size headlines and the inclusion of emojis and other features to grab readers’ attention from afar. Besides the catchy headlines and use of selective words, you can rely on the header and title design to make the content stand out amongst the clutter, especially on the SEO ranking list. When using this feature, you should minimize the other subheadings to avoid making things appear awkward and lacking organization.
Adding the mentioned features to your website will boost its attractiveness and make it user-friendly, attracting more viewers to the page. You should also update these features rapidly to ensure your website has the latest design features.