Summary: This post highlights some major mistakes that businesses often make during web development along with tips to improve overall user experience. Having good on-site traffic is great but all your efforts prove futile when they don’t finish a deal. This not only leaves you helpless with increased bounce rates but adds to the frustration also.
Considering these proven ways, you can make sure that visitors stick to your web pages and stay loyal to your brand. Implementing these critical factors in your business website will ensure enhanced brand value along with ROIs and your website stands alone among myriads offering value to your customers.
You might be getting good traffic on your business website but if that doesn’t reflect in your sales figures, that’s a problem. This means that visitors come to your site for some specific reason but due to certain factors, they leave your site without finishing a purchase or placing an order for a product or a service.
This post will help you understand the factors that play a vital role in converting website visitors into customers and share a few tips to keep your customer retention rate ever-escalating.
Identifying the loopholes
Before we get into the details, you must know that an average bounce rate between 30% and 40% is considered good. Slow-loading web pages are the primary reason for a high bounce rate for any website. Apart from this, copied designs and content often need to be clarified for users about the business, like what they sell or why should they buy from that platform.
Your website and brand will be meaningless without it. Having a well-designed website that aids in establishing brand trust is critical for your organization; here, a professional website development company can help you with that.
#1 Absence of internal linking
Internal links within a website play a vital role in grabbing the potential audience; it forms a link web for that site. SEO considers this a favorable indication to drive more traffic to the web platform. Hence, it would be best to connect the suitable content of your website with your internal pages. If design features are missing, consider hiring a professional web designer to fix them as quickly as possible and see an increase in your site’s search engine rating.
#2 Asking excessive questions on form
Nothing troubles users more than asking too many questions before registering or signing up for your website. As a result, you must examine the forms you’re asking customers to complete. To boost conversion rate optimization, keep your forms as basic as possible and remove any extraneous fields that take a long time for your visitor.
#3 Choosing design over SEO
Sensible design can help drive potential buyers to your website. Still, web designers must collaborate with marketing experts or have a strong understanding of search engine optimization (SEO) fundamentals before producing designs that aren’t SEO-friendly. When using animations in a website design, designers must consider their impact on SEO.
#4 Ignoring mobile-friendliness
According to a survey, the number of people who prefer to open a website on their mobile phones is significantly higher than those who like to visit it on their laptops or desktop and computers. As a result, making your website design adaptable and mobile-friendly is advantageous. It would be best to provide your mobile users with the same level of service as desktop visitors.
#5 Busy and cluttered pages
A web page with many images, text, buttons, and videos may be intended to entice users, but it’s also likely to irritate them. Hence, keep the overall design of your website basic, logical, mobile-friendly, and focused, which helps users go where they want to go. Whether it’s a product landing page, sign-up form, or business contact information – your website should navigate visitors in moving forward.
Proven ways to make your website a conversion magnet
#1 Use high-quality content
The case for posting high-quality content on your site is compelling from the standpoint of user experience and search engine optimization. The days of keyword-stuffed fluff articles and poorly written web pages with less or no value are long gone. Instead, Google rewards sites with high-quality, readable material with higher rankings.
#2 Offer responsive designs
As responsive designs adapt to all screen sizes and resolutions, you can approach a wider audience and the level of creativity implemented by web designers can help you get more loyal customers for your website. Scale up your design for mobile versions and make sure that designers make it compatible with different browsers.
Eliminate unnecessary friction and focus on leveraging the fullest capabilities of native hardware of devices. Ask your designer to implement a fluid layout with equal emphasis on landscape orientation. The typography, images, and videos must also be duly taken into account to entice users to stick to your web pages.
#3 Allow comprehensive navigation
Your website’s accessibility serves two purposes: it helps users locate what they’re looking for and improves your search engine rankings. To offer your users complete control over their experience, provide them with a well-designed map of your website so they can always locate what they’re looking for. An excellent place to start is with clear CTA buttons and a traditional navigation menu. With a wide range of products, you’ll need to go a step further.
#4 Be consistent
Following a consistent design and color scheme will enable your website to portray comprehensive navigation. It will be highly confusing if you constantly change your themes and layouts. Consistency is crucial in a website as it saves users time and quickly provides the required information. If your website is consistent, it makes the reader do less thinking, and without spending much time, your users can get the desired things.
#5 Improve load time
The pace with which your website loads have a significant impact on its SEO friendliness. Examine your website’s images if you’re trying to speed up the loading time. Images are a leading asset to any website, but they might slow it down if the file sizes are too large. To increase your site’s load time, it would be best if you reduce the size of the images.
#6 Use easy-to-find menus
Menus are one of the top courses of action for people to find data. Notably, the menu needs to be simple to utilize. Make sure it is conveniently located, clearly labeled, and has its contents organized so the user would find them valuable. If the menu is overcomplicated, the user has no chance with the rest of the website.
#7 Create catchy call-to-action buttons
Users are also hesitant to provide personal information on the web. They frequently read all of the content on your website but are unsure what to do next. Users will be more likely to contact you if your contact form or the link includes a subtext or disclaimer emphasizing that their information will be kept secure and protected.
Hope this information will help you revamp your business website for better and desired results. You can also keep your business website up-to-date by switching to a trusted website maintenance service. It will keep you stress-free and enhance your website’s capabilities in converting visitors.
Nathan Smith is an experienced app and web developer, currently working with TechnoScore- a leading web development company in India. As a technology enthusiast, he is passionate about sharing his web and application development knowledge through his articles.
Nathan keeps himself up-to-date with all the latest trends, innovations, and disruptions happening in and around the IT industry. He is also keen on sharing his ideas and understanding of the innovations in the IT domain with individuals and entrepreneurs interested in the trade.